UK marketing budgets dipped for the fifth consecutive quarter in a row in the first quarter of 2021. However, the downward trend is softening, with marketers reporting increased optimism for the short-term future as the economy tentatively reopens following a year of turmoil.
That’s according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which draws data from a panel of around 300 UK marketing professionals from the UK’s top 1,000 firms every three months.
In the three months to March 2021, just over one in 10 marketers reported a contraction to total marketing budgets, marking <a target=_blank href="https://www.thedrum.com/news/2021/01/21/uk-ad-spend-suffers-another-sharp-blow-ipa-assures-bleak-picture-will-brighten" Read full story ›
Source: The Drum
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