By amit bapna

upGrad, an Indian edtech company specialising in higher education courses has been on a growth path since its launch in 2015 and emerged as South Asia’s largest player. The Drum speaks to upGrad CEO Arjun Mohan about the brand’s plans, life after repositioning last year and the expectations from the current face of the brand: a donkey.

How has upGrad managed to fight the battle of tech-product messaging getting lost in a sea of sameness?

To make our brand stand out in the attention economy, we did not want to make the mistake of setting our benchmarks on our previous campaigns. We Read full story ›

Source: The Drum