By Eleanor Lim

The Roses Awards celebrate the fact that many of the UK’s most talented creatives work beyond its capital city. This year’s jury is led by Richard Denney, executive creative director at St Luke’s. He spoke to The Drum about how the pandemic precipitated a creative refresh, and what that means for ads of the future.

Impact on creativity

“From a business perspective, the greatest damage was caused by uncertainty in the market, and the first couple of quarters were tough,” Denney explains.

“We weren’t shut down or sitting at home, but plenty of work got put on hold immediately. Other agencies Read full story ›

Source: The Drum