By Julie Cohen

Amid the pandemic, the traditional process of pitching is starting to feel increasingly inhumane, argues Julie Cohen, founder and chief executive of global creative agency Across the Pond.

When Covid-19 began, marketers shuddered at the thought of flogging products in the same way.

Everything turned towards helpfulness and in-it togetherness. We clapped for our healthcare workers, went to the shops for our elderly neighbours and made a point of supporting local businesses. We checked in with friends, family, coworkers and clients alike; human check-ins topped the agenda every time.

Brands too were keen to show their support. With messages of togetherness and Read full story ›

Source: The Drum