Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has shown marketers to be lagging behind other business functions when it comes to sustainability.
The ‘Planet Pledge’ is being led by the World Federation of Advertisers (WFA). It will see brand leaders commit to championing a shift to a zero-carbon economy internally and externally, as well as using their own advertising to drive greener consumer behavior.
The initiative follows on from data garnered by the WFA from 650 top marketers, Read full story ›
Source: The Drum
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