By Gillian West

French Connection is tapping into the ‘selfie’ social trend with the launch of an interactive selfie booth in collaboration with digital creative agency Somewhat.

The #canthelpmyselfie campaign takes inspiration from the worldwide phenomenon which has been thrown into the spotlight thanks to charity campaigns and celebrity endorsement.

Launched at a celebrity and press event at the brand’s flagship Regent Street store in London, the interactive selfie booth captures images which are then projected on rotation in the windows of the store, turning shopper’s selfies into five seconds of fame.

Jon Carney, creative partner at Somewhat, commented: “Mobile and social channels Read full story ›

Source: The Drum