Emirates has signed Microsoft as one of its partners for a new global campaign, which aims to raise brand awareness among football fans ahead of the 2014 World Cup.
A key part of the campaign is the ‘Hero’ video, created by BBDO, and featuring footballers Christiano Ronaldo and Pelé aboard the Emirates’ Airbus A380.
The #AllTimeGreats campaign will air until 21 April leveraging a variety of ad formats and interactive technologies, such as touch and Kinect, and will prompt viewers to click through to the Emirates World Cup campaign site.
Showing across 25 markets, #AllTimeGreats will run across Microsoft services including Read full story ›
Source: The Drum
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