After almost a year of anticipation, last week Apple implemented its advertising tracking changes. Going forward, all businesses must request user permission to access their unique identifier for advertisers (IDFA).
With 80% of users expected to withhold this permission, that presents a challenge for marketers. No permission means no way to learn about shoppers and serve targeted ads via Facebook and other social media platforms. Brands relying on these as their acquisition strategy suddenly face falling returns.
To overcome this and continue reaching target customers, marketers must adapt – fast.
How marketers can adapt to iOS 14.5
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Source: The Drum
Industry News