By Mike Nutley

2020 was the year many brands stopped talking about advanced TV and started using it. Hilton Hotels used custom-built audiences to reach only their best prospects. SodaStream created 80 hyper-local campaigns, each centered around a particular Boots store. Just Eat targeted lapsed customers among All 4’s database of registered users.

Alongside these big names, the fall in TV advertising rates due to the pandemic and the precise targeting available through advanced TV technology has made TV advertising available to smaller brands that had never been able to use it before. So, why isn’t your brand using advanced TV advertising?

I don’t Read full story ›

Source: The Drum