As brands start to unleash their delayed Tokyo Olympic campaigns, Nobuaki Nogamoto, copywriter at UltraSuperNew Tokyo, reflects on what a delayed Olympics really means for advertising.
The long-awaited Olympic Torch Relay has finally come, and as the flame started its 121-day journey across 47 prefectures of Japan, my mind seemed to have a Grand Start of its very own thought relay. I started to think of all the things I would have done differently if I could go back in time, say a year. I will not send that embarrassing drunk text to my ex. I would buy more Read full story ›
Source: The Drum
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