By Kendra Clark

The exercise equipment brand is sweating after a product recall spurred Wall Street losses. The brand’s reputation is sure to suffer as consumers lose faith in fitness’s golden child. But can Peloton bounce back? Here’s what the experts say it must do.

Fitness brand Peloton – known for its high-tech stationary bikes and cult-like following – announced Wednesday a recall of both its Tread and Tread+ treadmills following the death of a child and some 70 reported incidents associated with the products.

It’s unclear whether the brand failed to comply with certain regulatory requirements concerning safety, but last month the Consumer Product Read full story ›

Source: The Drum