Netflix, Amazon Prime, Peloton and Canva. Some of the most successful brands in the world, over the last year, all have something in common: brilliant user experiences, differentiated brands and engaging content. However, it is their ability to demand recurring revenue that is the rocket fuel powering their success, solidifying them as the market leaders in their respective industries.
By borrowing the strategies these businesses utilise and understanding the psychological traits they tap into, marketers and business leaders can accelerate their brand’s growth.
Why move to a recurring revenue strategy in the first place?
Recurring payments have transformed the way we consume products Read full story ›
Source: The Drum
Industry News