Brands that engage with their customers across multiple channels and touchpoints are edging ever closer to reaching the north star of customer satisfaction, with a cross-channel approach proving to be a key driver for business growth by increasing the lifetime value of customers.

That’s according to Braze’s inaugural Global Customer Engagement Review, which set out to define what good customer engagement looks like, how that translates directly to business goals and where brands can find opportunities to improve their strategies. It found that companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition Read full story ›

Source: The Drum