By Sam Bradley

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.

Static bike brand Peloton has been fighting a few fires lately, as it dealt with both the logistics of a huge product recall and its ensuing PR fallout.

The moment provides an opportunity to think about how brands can survive publicity nightmares, with the media landscape shifting and social media providing an easy avenue for furious consumers to show their discontent. What strategies should big and small brands keep in their back Read full story ›

Source: The Drum