By Jenni Baker

The Covid-19 outbreak propelled gaming to a whole new level in 2020. Mobile players of the moment are younger and more social, unlocking a host of new and varied opportunities in mobile gaming for brands. In the last year there has been a 50% increase in the number of mobile gamers in the UK alone – with 8.6 million new players – which presens exciting new opportunities for marketers.

In a podcast hosted by The Drum, senior reporter Chris Sutcliffe talks to Facebook Gaming’s EMEA head of marketing, Tim Lion, and in-game advertising platform Anzu’s vice-president of marketing, Natalia Vasilyeva, Read full story ›

Source: The Drum