By CHris Pitt

Robotic process automation (RPA) empowers marketing teams to achieve more with fewer resources by doing the heavy lifting with data and repetitive tasks. Research carried out by Uipath finds that 68% of global workers believe automation makes them more productive, while a separate study by Forrester reveals that 57% of workers say RPA reduces manual errors.

Automation technology is constantly improving, but it’s already making a huge impact on the way marketing teams work with data. In this article, we look at several ways we use robotic process automation to improve marketing efficiency and achieve bigger things Read full story ›

Source: The Drum