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German retailer SportCheck offers best iPad experience, but JD Sports isn’t far behind says World Cup Quisma study

on Apr 16, 2014 | 0 comments

By Jennifer Faull

SportCheck has been named the best tablet site among European sport retailers, narrowly beating the UK’s JD Sport.

The study was conducted by Quisma ahead of the World Cup based on the expectation that there will be a surge in consumers heading online to buy sportswear.

The German site was praised for its easy-to-use homepage layout and product detail and scored a near-perfect 96 per cent for its efficient shopping cart function.

To determine the websites’ overall user experience success, four areas were examined on an Apple iPad and weighted differently, including; homepage (weighted 40 per cent); product detail page Read full story ›

Source: The Drum