By Sam Bradley

Global health technology and beauty giant Philips has awarded its creative, public relations and media accounts, worth $300m, to Omnicom following a review.

Why choose Omnicom?

• Philips will work with a cross-agency team drawn from several Omnicom shops – primarily TBWA for creative and OMD for media, with FleishmanHillard and Ketchum continuing their handling of the brand’s communications efforts.

• Staff from Interbrand, Critical Mass and Omnicom Precision Marketing Group will also contribute.

• Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips said in a statement: “As we look to extend our leadership as a health technology solutions provider, Omnicom will Read full story ›

  Source: The Drum