By amit bapna

In a rollout that could have a far-reaching impact on marketing in India, The Advertising Standards Council of India (ASCI) unveiled a comprehensive set of guidelines around influencer advertising on digital media. The new set of guidelines hope to bring much-needed transparency to the increasingly prolific influencer marketing.

With the increased power that the influencers are exhibiting in impacting consumer behaviour in many categories, the consumers need to be informed of what content has been paid for by brands. Consumers today not only buy products and services endorsed by influencers, but they also buy into the brand stories they create. Never Read full story ›

Source: The Drum