In 2021, Twitter users were commonly greeted with shiny new features threatening to change how they share what’s happening in the world. This represented a step-change for the social media company that once upon a time labored over making even the smallest change to its product, be it doubling the character limit or adapting the chronological feed. David Wilding, head of planning at Twitter, talks The Drum through a recent change of heart and surge of innovation.
Twitter’s new features have been coming in thick and fast. After rebuilding its ad product in February, it started asking people to consider Read full story ›
Source: The Drum
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