By Tom Dover

While the talk around CTV is reaching the industry, Tom Dover, director at Xandr, says there’s a lot more that adtech platforms can be doing to accelerate maturity.

Connected TV (CTV) is a tremendous opportunity for advertisers to reach engaged audiences with the right message wherever they may be. People have changed the way in which they consume big-screen content, and in tandem, advertising is also adapting to keep pace, opening up a world of new opportunities for advertisers.

Audience login and authentication allows advertisers to target individual households or viewers while digital attribution helps identify the link between ad exposure and Read full story ›

Source: The Drum