By Misha Sher

The total numbers may be attractive, but brands need to go much deeper if they really want to be part of the scene says MediaCom’s Misha Sher as part of our deep dive into all things gaming.

Agency POVs on gaming usually start with some big numbers, such as the $175bn annual revenue of the gaming industry, or the 17bn hours watched on Twitch in 2020, or the 87% of all people who have played a game in the last month via one of their devices.

These numbers bombastically aim to create the impression of a single, unified media market, Read full story ›

Source: The Drum