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Brand connection in the time of coronavirus

on Jun 3, 2021 | 0 comments

By Wez Eathorne

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The pandemic has touched every facet of our lives, forcing us to adapt how we shop, socialize, communicate and work. As you would expect, this has had a fundamental impact on Opinium’s Most Connected Brands Index, coloring and shaping the fortunes of entire sectors.

Changing how we work and where we work

Arguably, the most influential change the pandemic has brought has been to our working lives. As our freedoms have been stripped away by the pandemic, it is somewhat ironic that we have never had greater freedom to determine our working patterns and routines.

The requirement for non-essential workers to forgo Read full story ›

Source: The Drum