Iconic skincare brand Roc is planning a summertime launch of its new Revive + Glow collection. Creative, media planning and buying, PPC and influencer briefing will be managed by integrated agency Media Bounty.

The Revive + Glow Collection contains Roc’s most potent Vitamin C, an Active 10% Blend, proven to deliver brighter, tighter skin to 100% of women in just four weeks.

The campaign targets a younger consumer to Roc’s usual demographic and will provide an opportunity for Media Bounty to push the creative into a fresher, engaging and more inclusive territory. The work will roll out across the UK, Italy, France Read full story ›

Source: The Drum