By Chris Dobson

Ahead of The Drum’s first ever Digital Trading Awards next week, sponsor The Exchange Lab’s new chairman – former executive VP and general manager of advertising for BBC Worldwide – Chris Dobson explains how the industry must evolve to gain the place it deserves on the media plan.

Programmatic’s Brave New World – 90 Days In….

Twenty-five years is a long time to get used to the accepted way of doing things and the respective roles of the ‘players’ in media. Against that backdrop, but always keen to be at the forefront of growth and innovation, I moved my focus Read full story ›

Source: The Drum