After a privacy backlash earlier this year, WhatsApp wants its doubtful users to know their privacy is its top priority. To do so, it has worked with BBDO on ‘Message Privately’, which aims to show its 2 billion users exactly how it protects their messages with privacy features.
The campaign includes three films that demonstrate how end-to-end encryption scrambles your messages, using humor to get the message across.
One spot shows an awkward double date, with one couple dominating the conversation as the other pair text each other under the table. The ad reads: ‘What brought them together, with end-to-end Read full story ›
Source: The Drum
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