By Sam Bradley

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.

It’s no secret that advertisers are eager to show their friendliness towards the LGBT+ community during Pride month. With the authenticity of any marketing activation under scrutiny from audiences, many brand marketers have turned to social media influencers as a way of reaching consumers.

But boosting a personality with the star-making power of a brand campaign can mean exposing influencer partners to a wider – and potentially hostile – audience, leaving them more Read full story ›

Source: The Drum