A litany of advertisers bought ad space on upstart news channel GB News upon its launch at 8pm on Sunday June 13, trying out the media in the face of a momentous boycott fuelled by activists worried hate speech had a home on the channel.
Now that a sizeable audience has had a taste of GB News’ ‘anti-woke’ talking points, The Drum explores what advertisers bought into the project – and wonders whether they are there to stay.
Launch
Firstly, a review of the launch.
The Telegraph, with pulled punches, didn’t exactly take a shine to the broadcast: Read full story ›
Source: The Drum
Industry News