Arnaud Créput, chief executive of Smart AdServer, takes a look at how the French Competition Authority’s latest decision impacts Google and the world of adtech.
Last week, the French Competition Authority (ADLC) announced its groundbreaking decision to fine Google €220m for its anti-competitive behavior in the adtech sector. The importance of this decision resides in the fact that Google abused its dominant position through several anti-competitive tactics designed to foreclose rival intermediaries at the expense of publishers.
Google has not contested the findings of anti-competitive abuse as part of the authority’s decision and has offered a series of remedies designed Read full story ›
Source: The Drum
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