With digital trends accelerating, it’s more important than ever that marketers know how to build strong, data-driven marketing strategies.

Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging.

It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization’s target audience.

To successfully implement a data-driven strategy, marketers need to know how to gain relevant insights from marketing intelligence tools.

This report will walk you through the best practices for using Similarweb’s Digital Marketing Intelligence platform in order to build the perfect Read full story ›

Source: The Drum