By Shawn Lim

Grab is continuing to boost the capabilities of its advertising offering to support the needs of brands and marketers at scale in a post-cookie world. The Drum finds out more about Grab’s plans as the industry moves towards a privacy-first model.

With the impending death of the cookie, albeit now delayed by Google, brands will have to find new ways to reach, engage and move their audiences to action. At the same time, the need to provide more personalised, relevant customer experiences is still crucial to ad success, forcing brands and marketers to pay attention to where their data is sourced Read full story ›

Source: The Drum