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How a creative marketer rebranded a 200-year-old B2B retailer during a pandemic

on Jul 1, 2021 | 0 comments

By John McCarthy

Future 50 inductee Sophie Hill is a marketing executive at B2B hardware specialists Rothley. She shares how she helped refresh and rejuvenate the 195-year-old brand during its most trying period.

Specialist hardware brand Rothley has been trading for 195 years. After almost going out of business at the end of the decade, the firm has made a major comeback, thanks in part to the efforts of Sophie Hill, its marketing executive and a member of this year’s Future 50.

The hardware business grew 10% in 2020, after creeping back from going into administration and a trying furlough. Hill says Read full story ›

Source: The Drum