A year away from the courts has given Wimbledon time to cement its digital strategy while also experimenting with new channels. As part of The Drum’s Sports Marketing Deep Dive, we catch up with its marketing chief to find out how it put a crisis to good use.
Wimbledon was, in many ways, the canary in the Covid coalmine for sport. In April 2020, as other calendar events optimistically ‘postponed’, doling out hope that the pandemic was a short-term blip with promises of a swift return, Wimbledon became the first to cancel altogether.
This wasn’t a decision taken lightly; it Read full story ›
Source: The Drum
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