By Jenni Baker

Major search engines have evolved continuously over the past two decades, in an ongoing effort to provide a better experience for today’s users. By contrast, investment in site search, i.e. searches conducted by customers on a company or brand’s own website, has not kept pace. As a result, outdated and underperforming site search technology is costing many businesses and brands in lost sales and reduced consumer trust.

According to recent research from Yext, 88% of UK adults say site search is important in providing them with accurate and up-to-date information, which would make it a top priority for marketers Read full story ›

Source: The Drum