Mindshare UK won the Grand Prix, as well as the Retail and Ecommerce and Best Pivot categories at The Drum Awards for Marketing 2021, with its work for KFC. This fresh and self-deprecating campaign impressed the judges by leveraging a decades-old slogan to find humor in a difficult time.
The challenge
Covid-19 hit KFC hard. Stores closed in the March lockdown and opened only slowly over the following months, with staff and customer safety the priority.
During lockdown the brand managed to generate several key moments of positive engagement by inviting people to post their re-creations of KFC menu favorites (to Read full story ›
Source: The Drum
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