The quarterly IPA Bellwether Report, which surveys marketers for a taster of expected budgets for the coming year, has found that in Q2 2021 total UK marketing budgets expanded for the first time since Q4 2019 – welcome news for most in the industry.
The report questioned some 300 UK-based companies for information on trends in their marketing activities to detail what the rest of the industry can expect. An additional survey panel of 1,000 handpicked professionals then added additional insight.
What you need to know
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A net balance of 6.0% expanded total marketing budgets during Q2. More than one in five Read full story ›
Source: The Drum
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