By Toby Harris

It’s a boom time for CMOs and the platforms that serve them. But discerning whether you’re investing in the right martech solutions can be a tall order. Toby Harris, chief executive and founder of Quartz Network, lays out a few key guidelines for making the selections best-suited for your needs.

Ten years ago, there were about 150 martech solutions on the market. At the time, industry leaders thought that was a lot, and the space was booming. Today, there are upwards of 8,000, extending across almost every marketing need. Whether CMOs want to streamline supply chains, attribute sales or Read full story ›

Source: The Drum