Mobile was top of the agenda for many attendees at Advertising Week Europe, but Nigel Morris, CEO of Dentsu Aegis Americas & EMEA, told The Drum that the industry should be looking beyond hand-held devices.
Morris hopped in the back of The Drum’s branded Ad Week taxi cab for a lift to his presentation which would delve into this ‘post-digital world’.
“We all love our devices but in the end we’ve got to think about a post-device world. Everyone puts up the picture of the Pope with all the mobile phones, I think that’s horrendous!,” joked Morris.
“Here is Read full story ›
Source: The Drum
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