As Singapore celebrates its independence, locally-founded telco Singtel marks the occasion every year with a major storytelling ad. Singtel is back once again this year with an Olympics-inspired story and, as Lian Pek, vice-president of group strategic communications and brand at Singtel, shares with The Drum, it’s part of a strategy to connect with its audience during tougher times.
The ad stars four Singaporean Olympic hopefuls; swimmer and Olympic medalist Joseph Schooling, badminton player Loh Kean Yew, fencer Kiria Tikanah and sprinter Shanti Pereira. The storyline follows the challenges the athletes faced in training during restrictions on movement over Read full story ›
Source: The Drum
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