Europe’s largest e-scooter operator, Tier, has appointed Intermarketing (IMA) as its lead agency for their launch campaign in London.

TfL awarded Tier one out of three coveted spots in the London e-scooter trial. The trial is for a minimum of 12-month licence to operate with up to 6,600 scooters in London.

During the trial, IMA will deliver a large-scale public awareness and safety campaign, educating riders and non-riders on safe use and correct behavior.

This will involve developing the overarching communications strategy, channel plan and creative for the fully-integrated campaign. The campaign will have a strong focus on safety and sustainability.

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Source: The Drum