By Mark Wiggins

Anyone who’s paid attention to social media over the last few years will have noticed brand collaborations appearing everywhere. From influencer-based campaigns to high-street retailers joining forces, there’s no doubt that brand collabs have become a tried-and-tested technique for getting attention and selling products.

New podcast: Something and Nothing

Search Laboratory’s creative team, comprising of some of the agency’s sharpest minds in digital PR and content creation, has recently unveiled a new podcast. Titled ‘Search Laboratory Creative: Something and Nothing‘, the podcast aims to tackle a little bit of ‘something’ in the form of a current hot topic in PR, Read full story ›

Source: The Drum