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IPA survey finds sustainability tops most young adult wish lists this Christmas

on Aug 6, 2021 | 0 comments

By John Glenday

All I want for Christmas is… a replantable tree, according to the latest seasonal survey commissioned by the IPA, which elevates upcycling over socks.

The trade body found that 56% of 18-24 year-olds intend to act sustainably this year, dispensing with the mountains of gift wrapping and unwanted presents associated with the time of unbridled giving.

Young adults are putting the planet before themselves this Christmas with a pronounced desire to buy locally, upcycle and refurbish when buying gifts for loved ones.

A poll of 2,000 UK adults conducted by Opinium found that 56% of 18-25-year-olds intend to be greener this Read full story ›

Source: The Drum