McDonald’s has made a series of key marketing hires to its top leadership team in the past few weeks after acknowledging the function’s ‘critical’ importance in maintaining the brand’s growth post-pandemic – a U-turn from past efforts to rid it from the C-suite.
McDonald’s was not immune to the effects of Covid-19. Under the strain of global lockdown restrictions, it saw profits tumble 22% in 2020. But in that time it turned to product innovation, overhauled its digital offering and invested in marketing – leading to a complete turnaround in the first quarter of 2021 as profits soared almost 40% to Read full story ›
Source: The Drum
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