Building trusted partnerships between clients and their agencies take time and effort, says Darren Woolley, the founder and global chief executive of TrinityP3. But the benefit is multiple in performance and efficiency. Unfortunately, it doesn’t just happen, or happen very often, but when it does you can feel it.
Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to be partnering with said client. Remember, this announcement comes as the signatures are clicked on the DocuSign file to seal the deal. You would think it was a Business Partnership Agreement, rather Read full story ›
Source: The Drum
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