By Sam Bradley

As its talisman chief executive Mike Ashley prepares to step down from the leadership of Frasers Group, new data from YouGov finds the retail empire’s brand reputation in a parlous state.

Mike Ashley, the founder of Sports Direct, chief executive of Frasers Group and pantomime villain of the British high street, is stepping down as leader of his retail empire. But as he prepares to hand over the throne to his son-in-law, YouGov data suggests the brand he built may struggle to recover its reputation any time soon.

According to data from YouGov BrandIndex, consumer perceptions of Sports Direct Read full story ›

Source: The Drum