By Shawn Lim

Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to ecommerce.

Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%.

This is according to a study by Reprise, which found that promotions and sales are the best way to engage SEA markets as 61% of shoppers wait to shop online during the big sales days, vs the 39% ‘anytime’ shoppers.

However, the shipping fee is the biggest ‘turn-off’ for shoppers, as the top three Read full story ›

Source: The Drum