Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo.
During the pandemic EA, one of the world’s largest gaming companies responsible for titles including <span data-scayt-word="Fifa" Read full story ›
Source: The Drum
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