By Kendra Clark

Nielsen, the go-to authority on TV ratings and video advertising measurement, today announced it will proactively accelerate the suspension of its own industry accreditation after previously admitting it underreported television viewership data.

The move comes amid growing pressure from the Video Advertising Bureau (VAB), a group representing the interests of the TV and premium video industry and its stakeholders — and an ensuing press storm. Nielsen’s announcement was made ahead of a scheduled vote at the accreditation-issuing industry body the Media Rating Council (MRC).

What happened:

● Nielsen announced that it has “proactively initiated Read full story ›

Source: The Drum