By Shawn Lim

Fashion magazine Vogue will launch a series of mystery boxes on Binance NFT, the NFT marketplace, as part of its September issue for Singapore.

“We are excited to launch the first series of Vogue Singapore mystery boxes on Binance. This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands,” said Michael von Schlippe, president of Media Publishers, the publisher of Vogue Singapore.

“The mystery boxes will serve as a continuous process to engage the crypto community and allow them to interact with Vogue in a new format.”

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Source: The Drum