Adland has a penchant for celebrating creative, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies.
This week we catch up with Marcos Angelides, chief strategy and innovation officer at Spark Foundry.
Lesson for a media newbie?
Simple, don’t over-specialize. Jump between as many teams and career paths, as possible. For years we were told that people should focus on one area (planning, digital strategy, investment) and become an expert in that one field. But what our industry Read full story ›
Source: The Drum
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